Federico Aligns with Saco

Richard Ashforth and his team at Saco are crashing through walls. They forgo formalities, and instead opt to set their own boundaries. The calculated risks they’ve taken are well worth the results: Saco is bringing the Noise.

Saco collection gala @ Federico Advanced: Dark Star

Saco collection gala @ Federico Advanced: Dark Star

The Federico Beauty Brand (Federico’s & Federico Advanced) aims to pave the way for lifelong achievement through top-notch education – but we know that inspiration plays an important role in staying the course. So we’re taking a step forward into the future: we’re aligning with the Saco brand, which is never short on skill, and is always long on pace-setting inspiration.

Saco collection gala @ Federico Advanced: Filter

Saco collection gala @ Federico Advanced: Filter

Our cosmetology curriculum will convert to Saco, and we plan to offer a variety of advanced education courses featuring the Saco team. Our recent event, featuring Saco Creative Director Richard Ashforth, was chock full of inspiration: The look and learn demonstration, gala event featuring Saco’s latest collections (Filter, Dark Star and Beings) and intimate, hands-on segment were a treat for all in attendance.

Saco collection gala @ Federico Advanced: Dark Star, Beings and Filter

Saco collection gala @ Federico Advanced: Dark Star, Beings and Filter

We’re confident that this shift in direction will solidify Federico’s as a mecca for knowledge – the ideal place for becoming a master of your craft. So join us in welcoming Saco into our space, and stay tuned for upcoming events featuring Richard and his dynamic team.