AJF Academy at the Arrojo West Coast Summit

This summer at the 2nd annual Arrojo West Coast Summit, Adam Federico and AJF Salon debuted the work of AJF Academy. AJF Academy is the brain child of Adam Federico, Owner and Creative Director of AJF Salon. The intention behind the Academy was to highlight the knowledge and skill of his team of stylists at AJF Salon. Continued education has always been the foundation upon which Adam has built his salon and now his team has the ability to share their knowledge with the rest of the industry. 


AJF Academy wanted to stay true to their aesthetic for their launch, showcasing a collection of precision cuts with feminine yet strong shapes on feminine yet strong models. The wardrobe was inspired by the 1930’s Great Depression, with page boy pants and raw, distressed tops custom created for the event by JanyNicole of Victims Or Villains

They pulled their color inspiration from the stunning dusky skies visible outside of their salon every evening, placing the accent colors in crescent moon shapes around the head. While the makeup they did mimicked the crescent moon theme through the eyes. 

Overall, look of the show had a raw energy to it that paired perfectly with its soundtrack, Lock Your Doors by Death Grips. See the video below for the highlights of the event. 

ARROJO chose to have their West Coast Summit 2 day seminar at Federico, Northern California's Premiere hair dressing education venue in Sacramento. Event included stage performances from Team AJF and ARROJO Federico Advanced hosts hair education once a month from our Cosmetology Facilities in Sacramento California.